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Mark Twain is a favorite writer of many. He can turn a phrase like no one else, and he's particularly known for his clever, amusing and ironic sayings.
Much of his advice is timeless and truly can apply to all sorts of situations. What kind of advice would Mark Twain give if he was indoctrinating someone to the art of article marketing?
1 - "Courage is resistance to fear, mastery of fear, not absence of fear."
Article marketing is often done by business owners. They have a website, and they know they need to market the website to attract visitors. But doing online marketing is something that is completely foreign to them, so undertaking that task is a bit scary.
Article marketing is one of the most accessible forms of online marketing, because pretty much anyone can do it. But even so, there is still a learning curve. I run into people all the time who get frustrated and overwhelmed at the thought of having to learn the ins and outs of something that they're totally unfamiliar with, like writing and submitting articles. They give up almost before they begin.
I think Mark Twain would tell them that this situation that they're afraid of is an opportunity to show courage.
2 - "If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first."
This is great time management advice. One of the biggest hurdles that beginners face is simply writing articles on a consistent basis.
Taking Mark Twain's productivity advice to heart, it would be a good idea to schedule your article writing first thing in the day. Don't put it off--the longer that you procrastinate the bigger and harder the task will seem.
3 - "The only way to keep your health is to eat what you don't want, drink what you don't like, and do what you'd rather not."
Unfortunately, what he says is true. We would all like it if life were a lot easier, if there was an effective shortcut to getting the outcome that we want, one that didn't require much discipline or effort.
When you start marketing with articles, you will eventually run into the issue of having to do things that are harder than you wished they were. Not that article marketing is hard--it isn't. But as human beings we love to see immediate results, and we would love to think that you can submit a handful of articles and then be ranked at the top of Google.
Unfortunately, it just doesn't work that way. You need to put in the work in order to see the results. That means writing quality content and submitting articles consistently month after month.
4 - "A man's character may be learned from the adjectives which he habitually uses in conversation."
The same could be said of the sentiments that a person habitually expresses in his articles. Your articles will be a key communication tool between you and your potential customers, and your readers will deduce things about you and your business from the way that your articles are written and your attitude toward your niche.
5 - "A round man cannot be expected to fit in a square hole right away. He must have time to modify his shape."
So true. So many times people want to start writing articles and be like Ernest Hemingway right out of the gate. There is also the common desire to do just a little bit of website marketing and then to hop up Google's rankings by leaps and bounds.
That can happen, but usually it takes time and consistent effort. You must work long enough on your article marketing to give your website enough time to "modify its shape" in Google's eyes, and you must give yourself time to learn how to write articles. You will increase your skill over time.
I really appreciate the sage advice of Mark Twain. It's so practical and said with a lot of truth, tenderness, and humor. With what you're facing as you start to submit articles for your website, consider what Mark Twain has to say and let it bring out the best in you.
Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.
Distributing articles online can be an effective way to build backlinks to your website -- when done correctly. This article explores how to choose the right topics for your article marketing campaign so that they will be widely accepted and distributed online.
Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."
Do you ever dread sitting down to write because you're just not sure what to write about? When you're doing article marketing, you need to create a steady flow of articles. Even if you feel stumped, I assure you--you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas. Use these 15 article ideas to start your next brainstorming session.
An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic
Source: http://www.content4reprint.com/internet-marketing/mark-twains-guide-to-article-marketing.htm
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He goes on to explain that apps such as Skype, which is the standard bearer of desktop and mobile communications is essentially a dead-end approach when he writes: 